ABR 2010: iCrossing

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Don Scales
Don Scales

Agency: ICrossing

Location: Scottsdale, AZ

Year Founded: 1998

Number of offices: 12 offices in 3 countries

2009 Revenue: N/A

Web site: http://www.icrossing.com

Key executive: Don Scales, President/CEO

Major discipline/capability: Paid and natural search, web site development, social media, mobile marketing, research, analytics, display advertising

Key clients: Coca-Cola, Bank of America, Epson, Toyota

Latest trends: 2009 was a tough year for many in the advertising industry. In challenging times, brands gravitate toward digital to optimize spend in this high-value, measurable channel. iCrossing focused on leveraging this trend and true to its roots in measurable marketing optimized its business, which resulted in record profitability.

iCrossing was at a distinct dollar advantage in 2009, given its roots in search. Search spend increased due to its highly-measurable ROI. And, iCrossings pioneering approach of integrating search across all digital marketing channels, to build connected brands, drove success across its entire portfolio of services. The agency produced award-winning creative and expanded its work in mobile. And, while other agencies struggled with how to get value out of social media, iCrossing demonstrated how a thoughtful, strategic approach that leverages multiple channels can provide measurable returns for clients.

Notable new campaigns: Bermuda Ministry of Tourism (connected marketing program); AutoTraderClassics.com (Web design and development); Vail Resorts (launch of destination websites for the Vail Resorts properties including Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly in California and Nevada)

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