ABR 2010: iCrossing

Share this article:
Don Scales
Don Scales

Agency: ICrossing

Location: Scottsdale, AZ

Year Founded: 1998

Number of offices: 12 offices in 3 countries

2009 Revenue: N/A

Web site: http://www.icrossing.com

Key executive: Don Scales, President/CEO

Major discipline/capability: Paid and natural search, web site development, social media, mobile marketing, research, analytics, display advertising

Key clients: Coca-Cola, Bank of America, Epson, Toyota

Latest trends: 2009 was a tough year for many in the advertising industry. In challenging times, brands gravitate toward digital to optimize spend in this high-value, measurable channel. iCrossing focused on leveraging this trend and true to its roots in measurable marketing optimized its business, which resulted in record profitability.

iCrossing was at a distinct dollar advantage in 2009, given its roots in search. Search spend increased due to its highly-measurable ROI. And, iCrossings pioneering approach of integrating search across all digital marketing channels, to build connected brands, drove success across its entire portfolio of services. The agency produced award-winning creative and expanded its work in mobile. And, while other agencies struggled with how to get value out of social media, iCrossing demonstrated how a thoughtful, strategic approach that leverages multiple channels can provide measurable returns for clients.

Notable new campaigns: Bermuda Ministry of Tourism (connected marketing program); AutoTraderClassics.com (Web design and development); Vail Resorts (launch of destination websites for the Vail Resorts properties including Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly in California and Nevada)

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.