May 03, 2010

ABR 2010: Hacker Group

Hacker Group
Hacker Group

Agency: Hacker Group

Location: Seattle

Year Founded: 1986

Number of offices: 1

2009 Revenue: N/A

Web site: http://www.hackergroup.com

Key executive: Spyro Kourtis, President/CEO

Major discipline/capability: Direct/digital marketing

Key clients: AT&T, Carnival Cruise Lines, Chipotle Mexican Grill, EmblemHealth

Latest trends: We had growth in customer lifecycle marketing last year. Clients who formerly focused on acquisition campaigns were more customer-focused in 2009.

Notable new campaigns: AT&T U-verse campaign direct mail, e-mail, Web and mobile campaigns; Carnival Cruise Lines past guest campaign direct mail, e-mail and Web; EmblemHealth Medicare campaign DRTV, direct mail, e-mail, SEM, print and Web

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