ABR 2010: Euro RSCG
David Jones
Agency: Euro RSCG
Location: NY
Year Founded: 1991
Number of offices: 233 offices in 75 countries
2009 Revenue: N/A
Web site: www.eurorscg.com
Key executive: David Jones, Global CEO
Major discipline/capability: Advertising, brand consultation, direct marketing, business to business marketing, data analytics, behavioral marketing, interactive, social media, public relations, CRM and loyalty marketing, sales promotions, retail marketing, events & sponsorship marketing, entertainment marketing, guerilla & viral marketing, experiential marketing, direct television.
Key clients: Air France, Charles Schwab, Citigroup, Heineken, IBM (awarded digital AOR in 2009), Kraft Foods, L'Oreal, Nestle, Novartis, Sears/Kmart, Sprint, Volvo, Yum! Brands (Pizza Hut)
Latest trends: Retention vs. Acquisition Marketing in the recession; the CMO/CFO partnership striving for results-driven advertising; helping brands navigate the social media revolution; the continuing rise of digital as a media and a method; and the foundation and fuel this gives the industry for growth; integrating Corporate Social Responsibility into marketing campaigns
Notable new campaigns: Dos Equis "Most Interesting Man in the World" (Digital, Print, Television, Radio, Out of Home); Evian "Rollerbabies" (Digital, Print, Television, Viral, PR); Global Campaign for Climate Action (GCCA) "tck tck tck" (Digital, Entertainment Partnerships); Kraft Foods/Ritz "Open for Fun" (Television, Digital, Viral, Media Partnership) Lacoste "Momentum" (Digital); New York Stock Exchange (NYSE) "Spork" (Direct); Sprint "Sprint Productivity Solutions" (Direct); Volvo "New Moon: What Drives Edward" (Digital)
