ABR 2010: Draftfcb

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Laurence Boschetto
Laurence Boschetto

Agency: Draftfcb

Location: Chicago, New York

Year Founded: 2006 (FCBs roots go back to 1873 and Drafts to 1978)

Number of offices: 148 offices in 90 countries

2009 Revenue: N/A

Web site: www.draftfcb.com

Key executive: Laurence Boschetto, President/CEO

Major discipline/capability: Direct, CRM, Digital, Advertising, Branding, Strategic planning, Data strategy and analytics, Experiential, Event/sponsorship, Media planning, Multicultural, Retail, Promotion

Key clients:  Boeing, Johnson & Johnson, Kmart, Kraft, Mattel/Fisher-Price, MillerCoors, Nestle, Royal Caribbean, SC Johnson, State Farm, U.S. Census, Volkswagen, Walt Disney, Yum! (Taco Bell and KFC)

Latest trends: Leveraging of DRTV to drive consumers to retail; increased use of social media as part of an integrated campaign; resurgence of direct mail in targeting niche markets

Notable new campaigns: Qwest Communications "Consequences" (DRTV); U.S. Census (TV, Radio, Print, Out-Of-Home, Digital, Cinema, Social Media, Events, Sponsorships); Kmart "Schoolebrity" (CRM, sweepstakes, TV, Flash Banners, Online Gaming, In-store Promotions); Filmtheater De Uitkijk Cinema, Amsterdam "Upload Cinema" (Digital, Direct and Promotions); Draftfcb Partners "Bank Transfer Job-Ad" (Direct, Digital); Gevalia (Kraft Foods) "Home Is Where It Happens" (Direct, CRM); Dockers "Wear the Pants" (TV, Print, Digital, Outdoor); Ad Council on behalf of The Humane Society of the U.S. & Maddie's Fund "The Shelter Pet Project" (TV, Radio, Outdoor, Print and Digital)

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