May 03, 2010

ABR 2010: Digitas

Laura Lang

Agency: Digitas

Location: Boston

Year Founded: 1980

Number of offices: 32 offices in 19 countries

2009 Revenue: N/A

Web site: http://www.digitas.com

Key executive: Colin Kinsella, President, Digitas North America; Laura Lang, CEO Digitas

Major discipline/capability:

Content creation, creative design and execution, digital and direct marketing, interactive and integrated marketing strategy, analytics and measurement, media research, planning and buying, planning (consumer insight), promotions and branded entertainment, search marketing and optimization, technology enablement, video production

Key clients:, American Express, AstraZeneca, AT&T, Delta Air Lines, General Motors, Goodyear, Kraft, MillerCoors, Pfizer, P&G, Samsung, T.G.I. Fridays, Whirlpool

Latest trends: Using social media to have individual conversations.

Notable new campaigns: MedImmune, Flumist "Good to Share" - TV, OLA, Microsite; P&G Always, Infinity "Works Like Magic" - Microsite, OLA, print ads, TV, promotion; T.G.I. Fridays "Woody's Burger Bet" - Facebook, OLA, rich media banners, email, live appearances, TV; American Express OPEN "OPEN Forum" - microsite, OLA "syndicated video player", OLA, email; P&G Always "America's Biggest Sleepover" - microsite, promotion, email, OLA