ABR 2010: Digitas Health

Digitas Health

Agency: Digitas Health

Location: Philadelphia

Year Founded: 1990

Number of offices: 4 offices in 2 countries

2009 Revenue: N/A

Web site: http://www.digitashealth.com

Key executive: David Kramer, CEO

Major discipline/capability: Advertising, direct marketing and affinity programs, search engine marketing, social media, web development and emerging media, research and analytics, viral indexing, behavioral measurement, digital strategy

Key clients: AstraZeneca, Bristol-Myers Squibb, MedImmune, Merck, Novo Nordisk, Pfizer, Roche, Sanofi-Aventis, Shire

Latest trends: Social media, social media, social media! It is all about listening.  The FDA hearings on social media in pharma were a huge discussion point.

Notable new campaigns: MedImmune - "Good To Share" (broadcast, digital)