ABR 2010: Crossbow Group
Agency: Crossbow Group
Location: Westport, CT
Year Founded: 1984
Number of offices: 2
2009 Revenue: n/a
Web site: www.crossbowgroup.com
Key executive: Jay Bower, CEO
Major discipline/capability: Digital and direct marketing services
Key clients: CIGNA Healthcare, Intuit, MetLife, Invisalign, Converted Organics Latest trends: Best of breed companies executing integrated (i.e. multiple media, cross-platform) campaigns.
Notable new campaigns: Integrated (i.e. print, radio, online/social media) launch of Converted Organics 100% all natural channels in four vertical markets simultaneously.