ABR 2010: Critical Mass Calgary

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Dianne Wilkins
Dianne Wilkins

Agency: Critical Mass Calgary

Location: Global: Calgary; US: Chicago

Year Founded: 1995

Number of offices: 8 offices in 5 countries

2009 Revenue: N/A

Web site: http://www.criticalmass.com

Key executive: Dianne Wilkins, Global CEO

Major discipline/capability: Insight & Planning, Experience Design, Experience Distribution (Includes Paid Media, Search and Influence Marketing capabilities), Technology Services, Marketing Science

 

Key clients: AT&T, Budweiser, Infiniti, Las Vegas Convention and Visitors Authority, Moen, Nissan

Latest trends: Distribution of experiences.  Mobile.  Proving the value of social media marketing.

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