ABR 2010: Crispin, Porter + Bogusky
Crispin, Porter + Bogusky
Agency: Crispin, Porter + Bogusky
Location: Miami
Year Founded: 1965
Number of offices: 5 offices in 3 countries
2009 Revenue: N/A
Web site: www.cpbgroup.com
Key executive: Jeff Hicks, President/CEO
Major discipline/capability: N/A
Key clients: Burger King, Microsoft, Coke Zero, Best Buy, Old Navy, Domino's Pizza, Gap, Geek Squad, Kraft
Latest trends: Increased use of digital media, increased use of blogs, social networking, and other social media, increased analytics – use and sophistication
Notable new campaigns: Burger King, Whopper Sacrifice - TV, Microsite; Burger King, Tony Stewart – TV, Live broadcast on truthabouttony.com, Sunglasses, Banners, Radio; Best Buy, Twelpforce – TV, Twitter page, Banners, Theater Digital Media, Print; Coke Zero, Mean Troy – Super Bowl, TV; Domino's New and Improved – TV, Microsite with Documentaries, YouTube Homepage Takeover; Gap, Holiday Cheer Factory – Interactive, Integrated Interactive, Print, TV; Hulu, Evil Plot to Destroy the World – TV; Microsoft, Real PC – TV, Devices Without Walls Instillation (OOH); Microsoft, Laptop Hunters – TV, Banners, Homepage Takeovers; Microsoft, Windows 7 (biggest launch ever) – TV, OOH and Print, 7 Second Demos, Microsite, Homepage Takeover, Widget, Mobile, Integrated; Old Navy, Modelquins – TV, Interactive Super Search, Banners, Radio, oldnavyweekly.com, and gobblepalooza.com; Brammo, Shocking Barack – Documentary, Microsite
