ABR 2010: Carlson Marketing

Carlson Marketing

Agency: Carlson Marketing

Location: Minneapolis

Year Founded: 1938

Number of offices:  30 offices in 15 countries

2009 Revenue: N/A

Web site: http://www.carlsonmarketing.com

Key executive: Jeff Balagna, President/CEO

Major discipline/capability: Strategy & Brand Planning, Creative and Communications, Decision Sciences, Award Services, Technology Services, Customer Service

Key clients: ANZ Bank, Best Buy, British Telecom, Delta, Exxon Mobil, Jet Blue, Lloyds TSB, Malaysia Airlines, Procter and Gamble, Tabcorp, Visa

Latest trends: Mobile is driving significant change. Traditional DM is undergoing a major shift as digital and mobile capabilities allow clients to accomplish more with less. Loyalty marketing is delivering one of the strongest ROIs of any strategy or tactic as companies and brands focus on retention, share of customer and lifetime value. Measurement and analytics are becoming a critical part of any campaign.