ABR 2010: Anderson Direct Marketing

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Anderson Direct Marketing
Anderson Direct Marketing

Agency: Anderson Direct Marketing

Location: Poway, CA

Year Founded: 1987

Number of offices: 1 office in 1 country

2009 Revenue: N/A

Web site: http://www.andersondirectmarketing.com

Key executive: Ted Tietge, CEO

Major discipline/capability: Campaign Strategy & Development, Program Management, Creative, Integrated Media (Mail, Email, Print, Collateral, Online & DRTV), Data Processing, Lists & Database, E-Marketing, Print & Mail Production, Performance Measurement & Analytics

Key clients: American Automobile Association (AAA), Chumash Casino, Crystal Cruises, Farmers Insurance, Mutual of Omaha, WellPoint/Anthem (Blue Cross Blue Shield) Xerox

Latest trends: Deeper targeting and integrated marketing strategies.  Tighter optimization of key performance metrics.

Notable new campaigns: AAA Travel Cross-Sell Top Picks (Mail); Alaven Pharmaceutical Reactivation & Retention (Mail & Email); Blue Cross Blue Shield of Arizona Small Business/Group & Individual Acquisition (Mail, Print, Inserts, Online & Outdoor); Crystal Cruises 2010 Europe (Mail); Farmers Insurance Life Insurance Cross-Sell (Mail); Genworth Financial Home Equity Access Zero Payment Campaign (Mail); LifeLock New Customer Acquisition (Mail); WellPoint/Anthem (Blue Cross Blue Shield) Senior AEP "Free to Be" Campaign (Mail, DRTV, Online, Inserts, Events)

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