ABR 2010: 360i

Share this article:
360i
360i

Agency: 360i

Location: New York

Year Founded: 1998

Number of offices: 7 offices in 2 countries

2009 Revenue: N/A

Web site: http://www.360i.com

Key executive: Bryan Wiener, CEO

Major discipline/capability: Digital Strategy, Search Marketing, Social Marketing, Media, Web site Design & Development

Key clients: The Coca-Cola Company, NBC Universal, Kraft Foods, Oreo, H&R Block, Ralph Lauren, JCPenney, E*TRADE Financial, Red Roof Inn

Latest trends: Economic circumstances inspired marketers to seek out better data and more efficiencies in their direct marketing programs. Technology was central in this trend as analytics, measurement and achieving maximum ROI became more important than ever before. In 2010 we expect this trend to continue, with new tools emerging to provide more personalized, engaging experiences with consumers in online spaces.

Notable new campaigns: Marvel Entertainment "Create Your Own Comic Website" (Website Creative & Technology); H&R Block "Search Engine Marketing Campaign" (SEM); The Coca-Cola Company "Sprite Back to School Campaign" (Social Media)

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.