ABR 2009: Unit 7

Share this article:
Loreen Babcock
Loreen Babcock

“We have been on a path away from the distinction between channels. There's a respect for the need to have different channels, such as direct, digital and database, but we want to look at how they come together to deliver on the promise of facilitating consistent, trustworthy experiences for consumers on their terms and in their forums. Putting the consumer in the center, how does a brand need to show up to be able to address the needs of the consumer.”
-- Loreen Babcock, chairman and CEO

A leader in relationship marketing, Unit 7 recently introduced the Trust Relationship Marketing platform to address the breakdown in trust between consumers and brands. Already, 85% of new revenue is tracking to the platform and Unit 7 is attracting clients outside of its core technology, financial and pharmaceutical businesses. Reliant Energy's relationship marketing business is a recent notable win.

Year founded: 1996

Holding company: Omnicom

Headquarters: New York

Number of offices: One

Web site: www.unit7.com

Major disciplines: CRM, direct, analytics, digital, branding

Key accounts: Pfizer (Lyrica, Lipitor), Bristol-Myers Squibb and Astra Zeneca (Plavix), Raritan, MasterCard

Current agency challenges: Trying to be innovative with clients that have bigger-than-ever challenges; helping clients build and maintain trust with customers when trust levels are at an all-time low; maintaining a brand's stature at a time when they have to make cuts in marketing and other spending

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.