May 18, 2009

ABR 2009: Tribal DDB

Paul Gunning

“We're highly focused on the big creative idea, and we use knowledge of consumer behavior to enable and execute what we do. We are a creative agency seeking to drive our clients' business, whether selling products or services, by engaging a target audience in a highly relevant, unique and breakthrough way.”
-- Paul Gunning, worldwide CEO

Since its founding in 2000, Tribal DDB has grown from a group of 18 independent b-to-b businesses into a top global interactive agency. Though its broad focus is creative digital marketing, Tribal DDB offers specialized services in nine “Centers of Excellence” that include Health, Mobile, eCommerce and Gaming.

Year founded: 1998

Headquarters: New York

Holding company: Omnicom

Number of offices: 55 offices in 36 countries

Web site: www.tribalddb.com

Major disciplines: Brand & interactive marketing strategy; ROI analysis & optimization; media planning & buying; social network/monitoring campaigns; mobile; interactive

Key accounts: Philips, Volkswagen, McDonald'ss, Pepsico, SallieMae

Agency challenges: Refining and expanding ROI models for brand clients while navigating ongoing innovation