ABR 2009: Tribal DDB

Share this article:
Paul Gunning
Paul Gunning
“We're highly focused on the big creative idea, and we use knowledge of consumer behavior to enable and execute what we do. We are a creative agency seeking to drive our clients' business, whether selling products or services, by engaging a target audience in a highly relevant, unique and breakthrough way.”
-- Paul Gunning, worldwide CEO

Since its founding in 2000, Tribal DDB has grown from a group of 18 independent b-to-b businesses into a top global interactive agency. Though its broad focus is creative digital marketing, Tribal DDB offers specialized services in nine “Centers of Excellence” that include Health, Mobile, eCommerce and Gaming.

Year founded: 1998

Headquarters: New York

Holding company: Omnicom

Number of offices: 55 offices in 36 countries

Web site: www.tribalddb.com

Major disciplines: Brand & interactive marketing strategy; ROI analysis & optimization; media planning & buying; social network/monitoring campaigns; mobile; interactive

Key accounts:
Philips, Volkswagen, McDonald'ss, Pepsico, SallieMae

Agency challenges: Refining and expanding ROI models for brand clients while navigating ongoing innovation
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.