May 18, 2009

ABR 2009: Targetbase

David Scholes

“We look at direct marketing as creating an experience for consumers. The experience consists of education, engagement and motivation. What direct marketing is about is, ‘how do we engage, motivate and educate the customer?' Each circumstance has a varying degrees of those three things,”
-- David Scholes, president and CEO

Founded 30 years ago as a division of MARC Research, Targetbase has always had a strong focus in analytics. Today, the agency works to keep brand messaging relevant in the online and offline space. Using its robust background in data, Scholes says the company has a “listen, respond, and listen again” approach, so digital campaigns can be part of a continuous loop — dynamic and updated on the fly.

Year founded: 1979

Headquarters: Irving, TX

Holding company: Omnicom Group

Number of offices: 3

Web site: www.targetbase.com

Major disciplines/capabilities: Strategy, analytics, creative and technology services, as well as search, e-mail, mobile and social media marketing.

Key accounts: P&G, Clorox, Honda, Michaels, Gatorade, General Mills, John Deere, United Healthcase, DirecTV

Agency highlights from past year: Created successful interactive and offline campaigns for Honda Acura and Michaels