ABR 2009: Razor

Share this article:

Top executive: Dave Kirwan and Tom Cole, co-presidents

Year founded: 2003

Headquarters: Addison, TX

Number of offices: 5

Web site: www.razordriven.com

Major disciplines: Marketing strategy; data consulting and analytics; database marketing; customer acquisition; customer retention; loyalty; customer relationship marketing; interactive marketing; e-mail; digital campaigns; online promotions; Web site development

Key accounts: Rent-A-Center, Domino's, The Cheesecake Factory, Baskin-Robbins

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.