ABR 2009: MRM Worldwide

Reuben Hendell

“All marketing is increasingly direct marketing as digital media allows one-to-one dialog that is targetable and measurable.”
-- Reuben Hendell, CEO

As brands increasingly seek out highly targeted and measurable digital marketing solutions, MRM seeks to produce creative campaigns for its clients, through e-mail, search, online advertising, social media marketing or response-driven direct mail. The agency also has over 200 employees dedicated to data and analytics, including data strategists and statisticians. The company believes the rules of direct marketing have changed from the unidirectional direct mail, to the bidirectional interactive channel, to now the multidirectional social media. 

Year founded or merged: 2004, via mergers

Holding company: Interpublic Group

Headquarters: New York

Number of offices: 63

Web site: www.mrmworldwide.com

Major disciplines/capabilities: Creative, design, digital branding, search, data and analytics, behavioral targeting, media, digital strategy.

Key accounts: Intel, Microsoft, GM, Unilever, MasterCard, US Army, Nestle, General Mills, ExxonMobil, Diageo.

Current agency challenges: Reduced client spending

Biggest 2009 industry trends: More demand for ROI; privacy issues; mobile marketing.

Top executives: Reuben Hendell, CEO; Bill Kolb, COO; Oren Frank, CCO