ABR 2009: Lockard & Wechsler Direct

Share this article:

Lockard & Wechsler Direct

Top executive: Dick Wechsler, president and CEO

Year founded: 1967

Headquarters: Irvington, NY

Number of offices: 2

Web site:
www.lwdirect.com

Major disciplines/capabilities: Media planning, buying and analysis; creative; DRTV; infomercials; print; radio; Hispanic DRTV

Key accounts: Blue Cross Blue Shield, Carnival Cruises, Dannon; Esurance; Sears Home Services; Tristar Products; World Alliance Financial

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.