ABR 2009: Hawkeye

Share this article:
Steve Dapper
Steve Dapper
“We try not to think of it as direct, even though this is our heritage. We try to think about how you maximize the communication value of all channels for your target audience, and, in this day and age, deliver an exciting and relevant product to a customer that generates brand excitement. To help us accomplish this, we try to hire people who have a curiosity about how things work with the customer and dig deep into what is the brand connection with that customer.”
-- Steven Dapper, founder and chairman

Hawkeye has a strong heritage in data analytics and disseminating complex information to large customer bases, with dedicated practices for the financial services and high-tech arenas. Four years ago, digital work accounted for 10% of the business, while today it's 65% of what the agency does, including developing products in the social networking and personalized URL spaces.

Year founded: 1999

Headquarters: Dallas, TX

Number of offices: 5

Web site: www.hawkeyeww.com

Major disciplines/capabilities:
Interactive marketing; channel marketing; experiential marketing, direct marketing

Key accounts: Hewlett-Packard, Alltel, Cisco, Microsoft, American Airlines, The North Face

Current agency challenges: To propose projects and initiatives to clients that will show immediate results with last effects; integrating offline and online initiatives and getting the balance of online to offline marketing investment dollars right; maximizing all channels for the biggest benefit. 
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.