The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website, www.dmews.com, and four e-mail newsletters and four lead generation opportunities. These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing. The Direct Marketing News team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising.