ABI to Acquire Walter Karl

Share this article:
American Business Information Inc. (ABI), Omaha, NE, announced Feb. 24 that it has agreed to acquire Walter Karl Inc. "Walter Karl is an old-line blue chip company that provides direct marketing and data processing services to businesses," said Vinod Gupta, chairman of ABI. "The company also provides valuable database marketing, statistical analysis, list brokerage, data enhancements and management services -- all of which complement the services provided by Database America, which ABI acquired in early 1997." Added CEO Scott Dahnke, "The breadth of Database America's and ABI's business and consumer database and direct marketing services will enable us to better serve Walter Karl's existing customers." Walter Karl was founded by Walter Karl in 1957. Its headquarters are in Greenwich, CT.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.