Aberdeen Group Opens European Venture

Share this article:
Aberdeen Group, Boston, has opened its European customer relationship management practice. The IT market analysis and positioning services firm now provides comprehensive global CRM coverage and in-depth local coverage of European market dynamics.


Research analyst Ute Appenzeller is the first member of the European CRM team. Working with her U.S.-based colleagues, she will cover the European CRM market, including marketing automation, e-marketing, personalization, sales force automation and related services.


European clients will now have access to CRM@Aberdeen, a survey-based advisory service that combines primary research, analysis, research publications and marketing consulting services. Aberdeen said clients will also benefit from a new European CRM market research report that will examine the European CRM market and provide comprehensive profiles of CRM suppliers competing in Europe.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.