ABCi Debuts Wireless Ad Audits

Share this article:
ABC Interactive, the online arm of the Audit Bureau of Circulations, yesterday claimed it is the first company to offer wireless advertising audits.


According to ABCi, Rolling Meadows, IL, the service dubbed the Mobile Device Activity Audit confirms the number of Web site page impressions and click-throughs made by users of wireless and offline devices, helping ad buyers monitor online ad performance.


AvantGo is the first mobile Internet service provider to sign onto the service, ABCi said.


"Online advertisers have begun to recognize that the best way to battle a volatile economy is to arm themselves with dependable, verified performance data that leaves no room for misinterpretation," said Dick Bennett, ABCi's senior vice president of information technology auditing, in a statement.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.