ABC overhauls newspaper circ reporting

Share this article:

The Audit Bureau of Circulations will adjust the definition of paid circula¬tion to better reflect payments by indi¬viduals and specialized channels.

A new verified category has been cre¬ated for third party circulation, such as schools, which will no longer be part of paid circulation reports. Copies distrib¬uted by hotels and purchased by busi¬nesses for groups of employees will be reclassified to a new paid-circ category. Additionally, newspapers will have more flexibility to convert current home subscribers to a greater frequency.

ABC Publisher's Statements and Au¬dit reports will be revised to better show summaries of total average circu¬lation (paid and verified) and distribu¬tion by channel.

Robert W. Althaus, VP, circulation for Gannett Co. Inc., called it a “win-win” for advertisers and publishers alike. “Advertisers have been asking for more transparency of the rules, to make them simpler, clearer and easier to un¬derstand,” he said. “From a newspaper perspective, they continue to focus on total circulation and paid circulation, and the recommendations help focus on growing audience segments."

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions