ABC Launches Online Version of 'Millionaire'

Share this article:
First a show, then a computer game and now to further bank on the ratings grabber, ABC said yesterday it would make available on ABC.com an internet play along version of "Who Wants To Be A Millionaire." The internet version will allow home viewers to log onto the site and play along with contestants as they watch the show in real time on ABC, complete with special quiz breaks when the on-air show goes to commercial. The internet tie-in is being produced by ABC's Enhanced TV arm, which has previously been responsible for letting viewers log on and receive updated information during Monday Night Football telecasts.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.