May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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40 Under 40: 2013 Call For Entries Now Open!

Yankee Candle Lures Men With Bacon and Popcorn

For Club Monaco, Social is Always in Season

February 15, 2000

ABC Launches Online Version of 'Millionaire'

First a show, then a computer game and now to further bank on the ratings grabber, ABC said yesterday it would make available on ABC.com an internet play along version of "Who Wants To Be A Millionaire." The internet version will allow home viewers to log onto the site and play along with contestants as they watch the show in real time on ABC, complete with special quiz breaks when the on-air show goes to commercial. The internet tie-in is being produced by ABC's Enhanced TV arm, which has previously been responsible for letting viewers log on and receive updated information during Monday Night Football telecasts.