ABC Debuts Newspaper Insert Verification Service

Share this article:

The Audit Bureau of Circulations released the first six reports for its newspaper insert verification service.

The reports audited the Chicago Tribune, Dayton Daily News (OH), Journal-Gazette/News-Sentinel (Fort Wayne, IN), Quad-City Times (Davenport, IA), St. Petersburg Times (FL) and the Washington Post in order to determine insert proficiency rates and other key distribution data.

By enrolling with ABC's service, a newspaper is able to measure the accuracy of its freestanding insert practices and notify current and potential advertisers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...