ABC Debuts Newspaper Insert Verification Service

The Audit Bureau of Circulations released the first six reports for its newspaper insert verification service.

The reports audited the Chicago Tribune, Dayton Daily News (OH), Journal-Gazette/News-Sentinel (Fort Wayne, IN), Quad-City Times (Davenport, IA), St. Petersburg Times (FL) and the Washington Post in order to determine insert proficiency rates and other key distribution data.

By enrolling with ABC's service, a newspaper is able to measure the accuracy of its freestanding insert practices and notify current and potential advertisers.