ABC Debuts Newspaper Insert Verification Service

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The Audit Bureau of Circulations released the first six reports for its newspaper insert verification service.

The reports audited the Chicago Tribune, Dayton Daily News (OH), Journal-Gazette/News-Sentinel (Fort Wayne, IN), Quad-City Times (Davenport, IA), St. Petersburg Times (FL) and the Washington Post in order to determine insert proficiency rates and other key distribution data.

By enrolling with ABC's service, a newspaper is able to measure the accuracy of its freestanding insert practices and notify current and potential advertisers.

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