ABC Debuts Newspaper Insert Verification Service

Share this article:

The Audit Bureau of Circulations released the first six reports for its newspaper insert verification service.

The reports audited the Chicago Tribune, Dayton Daily News (OH), Journal-Gazette/News-Sentinel (Fort Wayne, IN), Quad-City Times (Davenport, IA), St. Petersburg Times (FL) and the Washington Post in order to determine insert proficiency rates and other key distribution data.

By enrolling with ABC's service, a newspaper is able to measure the accuracy of its freestanding insert practices and notify current and potential advertisers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.