ABC adapts to shrinking market, growing digital
The Audit Bureau of Circulations (ABC) board has made several resolutions that reflect current trends in the print marketplace — including expanding measurement of digital publications and creating newspaper and magazine task forces to deal with challenges ahead. Playing into the market's growing interest in digital publishing — evidenced most recently by the Seattle Post-Intelligencer's move to an online-only platform — the ABC at its meeting last week broadened its definition of digital editions.
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