Abacus Taps Ogilvy PR for Rebranding

Share this article:
Abacus, formerly known as DoubleClick Data Solutions, named Ogilvy Public Relations, Denver, to reintroduce the brand.


The agency, whose clients include Raindance Communications and Rivet Software, is also charged with educating Abacus' audience of direct marketers about its offerings. The assignment includes a national media and analyst campaign.


Abacus provides cooperative data, data management and analytical services to catalogers, retailers and business-to-business marketers.


The rebranding comes a few months after equity firms Hellman & Friedman LLC and JMI Equity bought Abacus parent DoubleClick Inc., an online advertising services firm in New York.


DoubleClick and Abacus agreed to a $1 billion merger in 1999.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.