Abacus Picks MicroStrategy for Reporting, Analysis

Share this article:
Data-driven marketing services provider Abacus said yesterday that it selected MicroStrategy Inc. to offer enhanced database reporting and analysis for its clients.


MicroStrategy, McLean, VA, a provider of business intelligence software, anchors the Abacus ClearEDGE marketing database solution, designed to improve how multichannel merchants plan, coordinate and manage targeted marketing campaigns.


Using MicroStrategy, Abacus helps clients -- catalogers, specialty retailers and business-to-business marketers from various industries -- collect, manage and interpret data, letting them improve customer acquisition and retention with direct access to transactional data.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.