Abacus Expected to Reveal Its New Brand Identity Today

Share this article:

CHICAGO - Cooperative database and marketing solutions company Abacus will reveal its new brand identity today at the Direct Marketing Association's Annual Conference for Catalog and Multichannel Merchants.

The new brand identity is based on the shift in the direct marketing industry and the company over the past year, the Broomfield, CO, company said.

Over the last six to nine months Abacus has introduced circulation solution FastPath and marketing database solution ClearEDGE to meet industry demand for multichannel marketing tools.

The rebranding comes nearly a year after equity firms Hellman & Friedman LLC and JMI Equity bought Abacus parent DoubleClick Inc., an online advertising services firm in New York.

Abacus, formerly known as DoubleClick Data Solutions, hired Ogilvy Public Relations, Denver to assist with the rebranding in August 2005.

DoubleClick and Abacus agreed to a $1 billion merger in 1999.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.