Abacus Expected to Reveal Its New Brand Identity Today

Share this article:

CHICAGO - Cooperative database and marketing solutions company Abacus will reveal its new brand identity today at the Direct Marketing Association's Annual Conference for Catalog and Multichannel Merchants.

The new brand identity is based on the shift in the direct marketing industry and the company over the past year, the Broomfield, CO, company said.

Over the last six to nine months Abacus has introduced circulation solution FastPath and marketing database solution ClearEDGE to meet industry demand for multichannel marketing tools.

The rebranding comes nearly a year after equity firms Hellman & Friedman LLC and JMI Equity bought Abacus parent DoubleClick Inc., an online advertising services firm in New York.

Abacus, formerly known as DoubleClick Data Solutions, hired Ogilvy Public Relations, Denver to assist with the rebranding in August 2005.

DoubleClick and Abacus agreed to a $1 billion merger in 1999.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.