Abacus Direct Delves Into Market Research

Share this article:
Abacus Direct, Broomfield, CO, a division of DoubleClick Inc., said Friday it will launch a series of syndicated market research products to produce information for its clients about consumers' Internet shopping habits.


The products will coincide with Abacus Direct's existing core market segments -- catalog, retail, business-to-business, publishing and online.


The project is called "Developing Effective Customer Contact Strategies in an Electronic Commerce Future." It was initiated because of client requests.


The research syndicate is a collaboration between companies with similar business interests. To complete the project, Abacus Direct has also partnered with marketing research authority Dr. Dipankar Chakravarti and his University of Colorado staff.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.