Abacus Debuts Single-Source List Product

Share this article:
ATLANTA - Cooperative database company Abacus said today that it has launched FastPath, a single-source mailing list and processing solution for business-to-consumer and business-to-business direct marketers. The product was unveiled here at DMA•05.


As opposed to traditional multi-list campaigns, FastPath lets mailers draw all the prospect names for a campaign from the pool of names in the Abacus Alliance databases. The Abacus B2C Alliance has 1,500 catalog, online and retail merchants and 90 million households. The B2B Alliance has 75 million business contacts.


FastPath uses Abacus' DataEDGE tool for list processing. Mailers can also employ Abacus' retention modeling services in conjunction with the FastPath tool.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.