Abacus, AZ Direct Provide Tools to German Catalogers

Share this article:
Abacus, a division of DoubleClick Inc., New York, announced the formation yesterday of Abacus Deutschland in partnership with AZ Direct, a subsidiary of arvato AG, the internationally networked media service provider of Bertelsmann AG.


The joint venture will provide Abacus' Acquisition Modeling and Retention Modeling products to German catalogers for prospecting and customer retention, DoubleClick said.


Abacus Deutschland will contain transactional data to be used in proprietary modeling techniques.


The Abacus Alliance cooperative database in the United States consists of 1,800 retail and catalog companies with 100 million households and more than 3.7 billion consumer transactions. The UK Alliance has 300 companies and 18 million households. Abacus also opened Abacus Japan KK, a wholly owned subsidiary, in July.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.