Abacus Alliance Hits 1,000
The database sorts catalogers into 11 product categories, including apparel; books, video and audio; children's; gardening; gifts; health and beauty; home; outdoors; specialty food and beverage; shoes and accessories.
First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.
100% viewability is quite the myth.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.