Abacus Alliance Hits 1,000
The database sorts catalogers into 11 product categories, including apparel; books, video and audio; children's; gardening; gifts; health and beauty; home; outdoors; specialty food and beverage; shoes and accessories.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.