Abacus Alliance Hits 1,000
The database sorts catalogers into 11 product categories, including apparel; books, video and audio; children's; gardening; gifts; health and beauty; home; outdoors; specialty food and beverage; shoes and accessories.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.