A.B. Isacson Assoc. Becomes ABI
The New York-based company, celebrating its 25th year of business, has been officially renamed ABI. The agency's office in London becomes ABI Europe, and its Singapore office becomes ABI Asia.
"Our evolved brand demonstrates that our business value to clients has successfully grown beyond the founder and is effectively delivered by strategic, results-driven, business-to-business marketing professionals," agency founder and president Alan Isacson said in a statement.
The new logo was created by A&N Design Studios and consists of three spheres forming a stylized "A." The new Web site, abipr.com, highlights the company's offerings. Clients also have access to ABIConnect, a proprietary Web-based system that presents qualitative and quantitative analysis of program results.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters