A.B. Isacson Assoc. Becomes ABI

Share this article:
Business-to-business marketing and PR agency A.B. Isacson Associates Inc. today unveiled a new name, logo and Web site.


The New York-based company, celebrating its 25th year of business, has been officially renamed ABI. The agency's office in London becomes ABI Europe, and its Singapore office becomes ABI Asia.


"Our evolved brand demonstrates that our business value to clients has successfully grown beyond the founder and is effectively delivered by strategic, results-driven, business-to-business marketing professionals," agency founder and president Alan Isacson said in a statement.


The new logo was created by A&N Design Studios and consists of three spheres forming a stylized "A." The new Web site, abipr.com, highlights the company's offerings. Clients also have access to ABIConnect, a proprietary Web-based system that presents qualitative and quantitative analysis of program results.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.