A.B. Isacson Assoc. Becomes ABI

Share this article:
Business-to-business marketing and PR agency A.B. Isacson Associates Inc. today unveiled a new name, logo and Web site.


The New York-based company, celebrating its 25th year of business, has been officially renamed ABI. The agency's office in London becomes ABI Europe, and its Singapore office becomes ABI Asia.


"Our evolved brand demonstrates that our business value to clients has successfully grown beyond the founder and is effectively delivered by strategic, results-driven, business-to-business marketing professionals," agency founder and president Alan Isacson said in a statement.


The new logo was created by A&N Design Studios and consists of three spheres forming a stylized "A." The new Web site, abipr.com, highlights the company's offerings. Clients also have access to ABIConnect, a proprietary Web-based system that presents qualitative and quantitative analysis of program results.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.