AARP, Bank One Launch 'No Telemarketing' Visa

AARP and Bank One announced the launch yesterday of a jointly marketed credit card, the AARP Rewards Platinum Visa, which promises AARP members no telemarketing along with 1 percent back on all card purchases.


The card represents the relaunch of a 5-year-old joint marketing Visa card program, according to AARP, which has been a supporter of state and national no-call lists. The no-telemarketing promise echoes a similar pledge made by Capital One Corp. for its Hassle-Free card offer.


Highlighting the AARP Rewards Platinum Visa is its rewards program. Cardholders earn points equal to 1 percent of their purchases, which they can convert into $25 cash back or gift certificates for merchants, restaurants, gas stations, travel and entertainment after they accumulate 2,500 points.


Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

CMOs on the Move: June 18, 2013

CMOs on the Move: June 18, 2013

New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more.

Marketing News Bytes: June 13, 2013

Marketing News Bytes: June 13, 2013

Updates on companies, products, and people

Marketo Launches Customer Engagement Engine

Marketo Launches Customer Engagement Engine

The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.