Aaron's launches 'Win the Weekend of Your Dreams' sweepstakes to attract new customers

Share this article:

Lease-to-own retailer Aaron's launched the “Win the Weekend of Your Dreams” sweepstakes on November 1 to attract new consumers to visit its stores.

Aaron's is using direct mail, e-mail blasts, mobile marketing, in-store advertising and its company website to promote the sweepstakes. The company created the effort in-house.

“We want to drive traffic into our stores,” said Mark Rudnick, VP of marketing at Aaron's.

The company, which sells furniture, electronics, appliances and computers, is targeting 18-to-49 year-olds with the initiative.

Aaron's is collecting names, e-mail addresses, postal addresses and product interest from consumers entering the sweepstakes.

The grand prize is an all-expense-paid trip for two to an April 2011 NASCAR race at Talladega, AL. First prize is a 47'' LCD flatscreen TV.

The company will measure the number of entries, as well as how many opt-ins and e-mails it receives.

The sweepstakes will run through mid-March.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.