Aaron's launches 'Win the Weekend of Your Dreams' sweepstakes to attract new customers

Share this article:

Lease-to-own retailer Aaron's launched the “Win the Weekend of Your Dreams” sweepstakes on November 1 to attract new consumers to visit its stores.

Aaron's is using direct mail, e-mail blasts, mobile marketing, in-store advertising and its company website to promote the sweepstakes. The company created the effort in-house.

“We want to drive traffic into our stores,” said Mark Rudnick, VP of marketing at Aaron's.

The company, which sells furniture, electronics, appliances and computers, is targeting 18-to-49 year-olds with the initiative.

Aaron's is collecting names, e-mail addresses, postal addresses and product interest from consumers entering the sweepstakes.

The grand prize is an all-expense-paid trip for two to an April 2011 NASCAR race at Talladega, AL. First prize is a 47'' LCD flatscreen TV.

The company will measure the number of entries, as well as how many opt-ins and e-mails it receives.

The sweepstakes will run through mid-March.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.