Aaron Shapiro, CEO, Huge

Most Recent Articles by Aaron Shapiro, CEO, Huge

Use your website to close the deal with consumers

Use your website to close the deal with consumers

Perhaps the biggest mistake direct marketers make is creating great campaigns that drive traffic to terrible websites. A brand may overspend on customer acquisition when really it is facing a conversion issue.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...