Carol Krol, Senior Editor
October 25, 1999
AAPS Taps Agency to Raise Visibility
American Association of Pharmaceutical Scientists, Alexandria, VA, has tapped direct response agency Marketing General Inc., also in Alexandria, to develop and execute a direct response campaign, including direct mail, telemarketing and e-mail marketing, to raise the association's visibility and acquire new members among pharmaceutical scientists.
AAPS membership spans private industry, academia, government and other private and public institutions. Telemarketing is being launched now and direct mail will drop next month.