AAPS Taps Agency to Raise Visibility
AAPS membership spans private industry, academia, government and other private and public institutions. Telemarketing is being launched now and direct mail will drop next month.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?