AAPS Taps Agency to Raise Visibility

Share this article:
American Association of Pharmaceutical Scientists, Alexandria, VA, has tapped direct response agency Marketing General Inc., also in Alexandria, to develop and execute a direct response campaign, including direct mail, telemarketing and e-mail marketing, to raise the association's visibility and acquire new members among pharmaceutical scientists.


AAPS membership spans private industry, academia, government and other private and public institutions. Telemarketing is being launched now and direct mail will drop next month.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.