AAPS Taps Agency to Raise Visibility
AAPS membership spans private industry, academia, government and other private and public institutions. Telemarketing is being launched now and direct mail will drop next month.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
Increased productivity is the real Hook for marketing automation.