AAPS Taps Agency to Raise Visibility
AAPS membership spans private industry, academia, government and other private and public institutions. Telemarketing is being launched now and direct mail will drop next month.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.