A spider-sense for DM

Share this article:

As a consumer, I will say that I am a simple person to market to. All I need is an offer for something I’m interested in at a decent price, and I will most likely take a serious gander at it.

Amazon, I think, is very good at maintaining its customer relationships and targeting them with good offers. It’s really very simple, if you tell me about products available similar to one I’ve bought recently, the odds are I will be interested.

Amazon recently sent me an e-mail informing me that I can receive 32% off The Essential Amazing Spider Man volume 9, due to be released Sept. 17, by preordering it.

The Essential series reprints early issues of Amazing Spider Man in large collections of 23 issues each. For those of us fans of our friendly neighborhood web slinger who want to read Spidey’s early adventures, but can’t or won’t shell out several thousands of dollars to buy the original issues, these are a great product.

As someone who bought Essential Amazing Spider Man volume 1 from Amazon, I like getting an offer such as this; in fact I didn’t even know there was a new volume due to be released until reading the Amazon e-mail. I’ll probably take them up on their offer.

If you've seen a campaign that made you make a purchase recently, and want to talk about why it was effective, let me know at bryan.yurcan@dmnews.com, and we may be able to feature it in our Direct Choice column, which highlights good (and not so good) DM.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...