A new model for newspapers?

Share this article:

With the news that McClatchy Newspapers will be laying off 1,600 workers and the recent closure of The Rocky Mountain News, the publication next facing its mortality may be the Seattle Post-Intelligencer. Parent company Hearst had set a 60-day deadline back in January to either find a buyer for the paper or migrate to an online presence only. That deadline hits this week. In reports last week, some staffers were being offered online positions should Hearst agree to make that move. Whether it would be a pay-for-content venture remains to be seen.

 

The P-I wouldn’t be the first paper that might find remaining value left only in its name and Web site. That’s all that’s left for sale at The Rocky Mountain News, after it closed last month. But more and more papers are increasingly going more local in their coverage and boosting overall content online, with offerings such as microsites – they just need to start charging for it, charge others for aggregating their content, and for those still lagging, learn how to publish effectively online.

 

The Associated Press reported last month that two Minnesota newspapers were awarded state grants to help staff retool and transition to a Web-based industry. The funds will not only help editorial staff but advertising staff, too, in adapting news gathering and marketing technologies to help them remain viable. So if the P-I does move online, it will be the largest city paper to have done so yet – an effort that might be worthy of some stimulus investment and certainly a model to watch.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Ad Event Promises a Clapton Show, But All ...

Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.