Direct Line Blog

A legacy of campaigns

Share this article:
If you are still recovering from Cannes and looking to see more legendary marketing campaigns, I recommend a visit to The Museum of the City of New York to see its latest exhibit "Campaigning for President: New York and the American Election."

Opened last evening, the exhibit runs until November 4 and chronicles each US election - beginning with a commemorative button from George Washington's inauguration in 1789 - and is a fantastic and rigorous collection of the posters, pins and other campaign materials: license plates, masks, pantyhose, fans, dolls, hats and paper dresses. More impressive perhaps is that most of it comes from one man's personal collection; the late Jordan Wright began the collection at 10 years of age!

Unlike the pushes we feature in The Work, there was no ROI gained from this campaign paraphernalia. However, the results for 43 out of the 44 races that the exhibit catalogs are in - and from a marketing standpoint there are some interesting conclusions to draw from the evolution of creative to the use of a competitor's slogans and imagery to directly challenge claims.

As New York Mayor Michael Bloomberg, who was at last night's opening, pointed out one of the more remarkable insights is how little has changed in American politicking. "You can see the best and the worst of campaigning in this exhibit," he said. Bloomberg's company sponsored the exhibit.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.