Direct Line Blog

A green way to get response

Share this article:
Research company ComScore recently launched an initiative to encourage panelists to join and stay active in its research that caught my attention. It partnered with Trees for the Future and donated enough money to plant 1 million trees in developing communities worldwide. ComScore has also pledged to continue to make donations when new panel members join and remain active in the panel.

DMNews recently looked at the difficulty in providing incentives to participate in market and demographic research. It will be interesting to see how the market researcher's green efforts work toward this goal. Is your company considering an environmentally friendly way to get attention or response? Tell us about it!
Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the ...

What are marketers talking about? In large part, how data changes everything.