A flurry of social justice

Share this article:
A flurry of social justice
A flurry of social justice
What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the “Do the world a flavor” contest. Ice cream concoctors can enter the contest at www.benjerry.com. Using the “flavor generator,” visitors mix a variety of ice creams and other ingredients, upload a photo for the pint and name their confection. The contest aims to boost awareness of growers of fair trade ingredi­ents, as well as promote Ben & Jerry's latest fair trade flavor, Chocolate Macadamia. Visitors also can opt in for e-mails on product information and special offers, and share their entry on social networks.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions