A flurry of social justice

Share this article:
A flurry of social justice
A flurry of social justice
What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the “Do the world a flavor” contest. Ice cream concoctors can enter the contest at www.benjerry.com. Using the “flavor generator,” visitors mix a variety of ice creams and other ingredients, upload a photo for the pint and name their confection. The contest aims to boost awareness of growers of fair trade ingredi­ents, as well as promote Ben & Jerry's latest fair trade flavor, Chocolate Macadamia. Visitors also can opt in for e-mails on product information and special offers, and share their entry on social networks.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...