April 20, 2009
BrandNew

A flurry of social justice

A flurry of social justice
A flurry of social justice
What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the “Do the world a flavor” contest. Ice cream concoctors can enter the contest at www.benjerry.com. Using the “flavor generator,” visitors mix a variety of ice creams and other ingredients, upload a photo for the pint and name their confection. The contest aims to boost awareness of growers of fair trade ingredi­ents, as well as promote Ben & Jerry's latest fair trade flavor, Chocolate Macadamia. Visitors also can opt in for e-mails on product information and special offers, and share their entry on social networks.
From the April 2009 Issue of Direct Marketing News »
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