A. Eicoff Signs Bally for DRTV

Share this article:
A. Eicoff & Company will manage DRTV marketing initiatives for Bally Total Fitness, the advertising agency said yesterday.


Financial details of the agreement between A. Eicoff, Chicago, and Bally were not disclosed. In a statement, Bally chief marketing officer Martin Pazzani said that in addition to A. Eicoff the fitness center chain would seek other new partnerships in its effort to increase membership.


Bally's other marketing providers include Foote Cone & Belding Chicago for branding and macro-marketing strategy, general media market agency Initiative Media Worldwide and The MWW Group for public relations. Foote Cone & Belding Chicago remains Bally's lead advertising agency.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.