Direct Line Blog

A canny campaign

Share this article:
On the heels of its recession-mood busting “Yes, Pecan” ice cream campaign, Ben & Jerry’s is at it again with its eCONEomic relief plan.

Joining the ranks of several other food retailers offering consumers an empathetic break, the ice cream retailer is urging consumers to get their cans in for a cone. The company is offering a scoop for a buck today at participating stores, but to get the promotion, consumers also must donate a non-perishable food item. The food items will go to help local food banks, also hurting in this tough economy.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?