The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
When it comes to digital marketing success, change management is as important as technology.
Growth hacking is far more than just a term; it's the future of inbound marketing.
J. J. Keller taps IBM to get smart about its online customers.
Lessons learned from the desktop and applied to mobile.
There are two major issues our clients face with A/B testing: Tackling the art of pre-testing and the speed at which marketers are able to access results.
Email marketing enables marketers to deliver custom messages directly to an in-box that many consumers check multiple times a day. Best of all, consumers have opted into most email databases, meaning they've already expressed interest in receiving communications from that brand.
The timing of email marketing campaigns is an age-old debate for those in the industry. Everyone wants to optimize the timing to improve open rates and sales.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.