The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.
Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.
Why multivariate testing trumps A/B testing.
The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
When it comes to digital marketing success, change management is as important as technology.
Growth hacking is far more than just a term; it's the future of inbound marketing.
J. J. Keller taps IBM to get smart about its online customers.
Lessons learned from the desktop and applied to mobile.
There are two major issues our clients face with A/B testing: Tackling the art of pre-testing and the speed at which marketers are able to access results.
Email marketing enables marketers to deliver custom messages directly to an in-box that many consumers check multiple times a day. Best of all, consumers have opted into most email databases, meaning they've already expressed interest in receiving communications from that brand.
The timing of email marketing campaigns is an age-old debate for those in the industry. Everyone wants to optimize the timing to improve open rates and sales.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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