Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17
Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game
Family-owned luxury lingerie company Cosabella is placing its faith in AI
The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.
The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.
Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.
Why multivariate testing trumps A/B testing.
The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
When it comes to digital marketing success, change management is as important as technology.
Growth hacking is far more than just a term; it's the future of inbound marketing.
J. J. Keller taps IBM to get smart about its online customers.
Lessons learned from the desktop and applied to mobile.
There are two major issues our clients face with A/B testing: Tackling the art of pre-testing and the speed at which marketers are able to access results.
Email marketing enables marketers to deliver custom messages directly to an in-box that many consumers check multiple times a day. Best of all, consumers have opted into most email databases, meaning they've already expressed interest in receiving communications from that brand.
The timing of email marketing campaigns is an age-old debate for those in the industry. Everyone wants to optimize the timing to improve open rates and sales.
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