A/B Testing

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

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The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

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New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

How WeddingWire Chooses the Perfect Subject Line

How WeddingWire Chooses the Perfect Subject Line

The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

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Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

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The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to the Test

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The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.

Where A/B Testing Falls Short

Where A/B Testing Falls Short

Why multivariate testing trumps A/B testing.

A/B Testing Helps RunKeeper Keep Pace with its Customers

A/B Testing Helps RunKeeper Keep Pace with its Customers

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The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.

Flying Through the Top 5 Barriers to Digital Marketing Success

Flying Through the Top 5 Barriers to Digital Marketing Success

When it comes to digital marketing success, change management is as important as technology.

7 Simple Ways For Marketers to Get Started with Growth Hacking

7 Simple Ways For Marketers to Get Started with Growth Hacking

Growth hacking is far more than just a term; it's the future of inbound marketing.

Better Customer Insight Leads to a Stellar Online Experience

Better Customer Insight Leads to a Stellar Online Experience

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J. J. Keller taps IBM to get smart about its online customers.

The ABCs of A/B Split Testing

The ABCs of A/B Split Testing

Lessons learned from the desktop and applied to mobile.

A/B Testing on Steroids: A New Approach to Messaging

A/B Testing on Steroids: A New Approach to Messaging

There are two major issues our clients face with A/B testing: Tackling the art of pre-testing and the speed at which marketers are able to access results.

Plug-ins: email

Plug-ins: email

Email marketing enables marketers to deliver custom messages directly to an in-box that many consumers check multiple times a day. Best of all, consumers have opted into most email databases, meaning they've already expressed interest in receiving communications from that brand.

Trial and error determines best email timing strategy to maximize response

Trial and error determines best email timing strategy to maximize response

The timing of email marketing campaigns is an age-old debate for those in the industry. Everyone wants to optimize the timing to improve open rates and sales.

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